Top furniture color trends in the US

When consumers look to redecorate their home, many factors come into mind. Today, we’ll take a dive into the color that affects that choice. With some help from historical web data, we will unravel the mystery of this plunge into the technicolor spectrum that is the very fabric behind our furniture choices. Out of five different color choices- red, black, brown, grey, and white- which color do you think most people were most driven to when it came to their furniture? The results may or may not surprise you.

According to Google Trends, the race was really only close when it came to black and white. The yin and yang of colors and decisions rings true. People just gravitate towards these opposite ends of the spectrum. The other colors don’t even seem to exist beyond a blip in comparison. Grey barely matters. Splashes of red matter little either. Brown holds strong and grounded but is still closer to earth than the sky of demands that both black and white hold. As you will notice in the chart above, however, black seems to peak and drop quite dramatically. White remains steady and constant throughout the years, but black, black sees headlines rise and fall with almost as drama as its stark lines can bring into view.

Trends on Modern Furniture

Another tighter look at just the two main contenders will show that the demand for “modern black furniture” actually came later than the demand for “modern white furniture”. Consumers really started an interest for white modern furniture in 2005 while the interest for the same type of furniture in black didn’t come until a year later.

Black has the appeal of very specific regions worldwide. The two places that generated the most desire were both united by their love of modern furniture-the United States and the United Kingdom.

White gathered a much more spread out range of global interest. While both united regions still held high demands for white modern furniture, Australia and Canada were holding some pretty big torches.

A deeper look into just the United States market will give you even more specific information. Both black and white colors ranked highest within Florida, however, the highest ranked metropolitan cities were nowhere near there… except for one specific color. Black modern furniture is more popular in Los Angeles and New York. White modern furniture is most popular in Miami followed by New York, Los Angeles, and then Chicago. It adds a curious stark to the topsy furniture spectrum.

So what is it about the gravity of black and white in cities? Let’s follow the white rabbit and dive further into the mystery. A search online for black and white furniture will lead you a breadth of stories that integrate these two prominently colored pieces within the business world. They set the scene for innovation from coast to coast.

In San Francisco, on the Technology Review the opening scene of a piece entitled “The Purpose of Sillicon Valley” takes readers first steps in discussion to imagery of “black and rosewood office furniture.” The piece then goes on to discuss further about this innovative office space where “half of all venture investment in the United States happens” and “where personal computing and key computer-networking technologies” such as Hewlett-Packard and Fairchild Semiconductor, Intel and Atari, Netscape and Google all came into historical focus. All of these things happened with black furniture being a key element design.

Meanwhile in Pensacola, FL, Beauty girl guru and Instagram goddess Vy Nguyen does her fashion shoot in her parents’ 4,000 square-foot custom home. Vy spoke about how important the furniture colors of black and white are to her stating: “"My taste in décor is modern. I love neutral colors in furniture such as black/white and the clean look it sets off. My parents, on the other hand, love wooden pieces and vintage chandeliers and intricate detailing."

It’s therefore not surprising that the views about these trends towards black and white are then mirrored into the consumer and manufacturer furniture industries.

Another story on the web in Minneapolis’ Star Tribune talks about open spaces and open floor plans which lean towards using black and white colored furniture to set the mood. Minimalist colored and modern styled furniture in black and white is used to assist with making this happen.

With all this data and the voice of the web echoing it, there is no question that these colors are the reigning champions. The influencers and innovators have spoken. Will you follow the trend as well? Join the force and contribute to the efforts of the United States of colored modern furniture!